Advertising Spotlight

Newsday: New York Mets’ 50th Anniversary Commemorative Special Section

Newsday will be publishing a commemorative special section to celebrate the New York Mets’ 50th anniversary on Friday, May 25. The full color pull-out will be printed on bright white paper and available to all subscribers and readers just in time for Banner Day, on Sunday, May 27. Memorialize your support for the Mets and their fans with an ad. We recommend this section especially for organizations looking to reach an enthusiastic male audience and for any business currently advertising on television during baseball games.

All ads will run in both Nassau and Suffolk counties and full-run rates are significantly discounted from regular retail rates, with a color full page costing less than $9,300 (as compared to over $21,000 for the same ad in a typical Friday edition). A half page is going for $5,575 and a quarter page for $3,350. For black-and-white ads, subtract 15%.

For more information on advertising or design services, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

In March, the Long Island Press published its new women’s supplement, Milieu, for the first time. It was well-received by women between the ages of 30 and 55 across Nassau and Suffolk Counties. This month, 80,000 copies of Milieu will be distributed as a pullout in the Press. Milieu will be distributed to more than 2,100 Long Island locations (including 4,000 copies handed out at Penn Station to homebound commuters, 10,000 home-delivered in Nassau and 5,000 mailed to female-targeted locations).

Women are making buying decisions for their families and companies, now more than ever. With content designed to pique the interests of successful local opinion leaders, Milieu delivers your message with confidence and grace. If your business targets women, or if you want to reach Long Island’s decision makers, you should consider advertising in this new and vibrant publication.

Display ads will run in both counties, and in the digital edition. Rates start at $195 for an eighth of a page, and go up to $1,200 for a full page. All ads are in color and can run in one county for 65% of the island-wide rate.

For more information on advertising or design services, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

This weekend may have been the start of the New York Knicks’ playoff season, but it is not too late to get in on the action! Cablevision is still offering a few discounted packages to advertisers that are looking to capitalize on this exciting sports event.

Twenty-spot packages for Round 1 start at just $405 for the Riverhead zone. Advertisers get five in-game spots on MSG, five 9 a.m.-midnight rotators on MSG, five on ESPN News and five more on ESPN Classic. This offers the frequency needed to reach fans at a low discounted price; island-wide, this package costs $7,000. Compare that to the retail rate of $1,360 per spot for island-wide Round 1 playoff games — the rotators are basically free.

The excitement and the ratings increase when the Knicks get to Round 2! The same package will run at $505 in Riverhead and $8,800, island-wide. These island-wide spots retail at $1,725 each.

For more information on advertising or design services, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

With Mother’s Day around the corner and spring in full bloom, Long Island businesses may benefit from advertising with The Gazette’s May issue. The Gazette features community events, children’s happenings and local news surrounding individual towns on Long Island. This free publication is dedicated to providing residents with a community-oriented and localized view of the news.

This advertising opportunity is appropriate for companies that are active in the springtime and looking to reach their target audience. For example, landscaping companies, lawn services, home improvement organizations, flower companies and gardening services may benefit from placing an advertisement in this issue. Businesses who buy three months worth of advertisements can also get the fourth month free of charge.

Please keep in mind that the deadline for this issue is May 8. If your business is interested in placing an ad, please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or johnzaher@theprmg.com.

All Island Media publishes the Pennysaver/Town Crier in many regions across Long Island. They have recently launched a number of new inserts that can be added to the weekly free paper to communicate your company’s message more effectively. All inserts can be distributed by zip code and are charged by every 1,000 households (cpm). Below are three of the inserts most worthy of your attention:

• The Frequent Flyer program offers the largest insert at 10”x11½”. Printed on 50# glossy paper stock, the flyer is perfect for the advertiser that has a lot to say — or a lot of photos to show. It extends far outside of the parameters of the 6¾”x10” booklet and costs as little as $49 cpm.
• The VIP Card is a 5”x11” postcard that is placed into the book on top of the flyer. This postcard allows the advertiser to print on both sides, without requiring space for mailing information. The lightweight cardstock also makes this product a good vehicle for coupons. When purchased by zone, the card costs only $35 cpm.
• The Mega Card, a 7”x9” flyer, is printed on a heavier stock and glossy on one side. The advertiser gets printing on both sides of this product as well and the glossy finish displays photos crisply, with bright color. This eye-catching card is available for as little as $54 cpm.

New Redesigned Publication

Old Design of Publication

Also of note is the redesign of the Long Island Trends lifestyle publication. What used to be an ugly, ad-driven paper has morphed into an attention-grabbing resource for consumers, complete with relevant editorial. Advertisers can now purchase the cover and a full-page ad on page 3 (the first right-hand page of the book) for $1,359.

As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad.

Outdoor advertising comes in many forms, but the key is always location. Your ads need to be in a place rich with foot traffic. If you are a brick-and-mortar retailer, the ads should be within walking distance from your shop. If you provide a unique service, the ad can be in driving distance, but still within the community. For wider exposure, ads can be placed on public transportation or “mobile billboards”; you can even have your billboard towed by scooter!

Your business may do well to consider some of the following options:

• Bus and bus shelter ads
• Train station platform billboards
• Train trestle ads
• Street and sidewalk decals
• Lawn signs and exterior vinyl banners
• Summer event sponsorships

PRMG can help coordinate a comprehensive outdoor advertising plan to fit in with your company’s marketing strategy.

For more information or details regarding rates and pricing, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

By advertising in Special Parent LI’s April edition, your business will be featured in the most informative, professional and useful resource for parents of children with special needs. Special Parent is a biannual magazine dedicated to all families of children with special needs. This magazine includes professional editorial, a directory of resource providers, a calendar of events and a guide to support groups that will reach over 100,000 families.

Special Parent will also be distributing this issue directly to families and professionals at popular events this April. By advertising in this issue, your business will receive extra exposure at the following events:

• April 8^th “Sensitive Bunny: Easter Celebration for Children with Sensory Integration Disorders” at Apply Day Camp
• April 22^nd “All Kids Fair” Nassau County
• April 22^nd “EJ Foundation’s Jigsaw Race” Suffolk County
• April 27^th and 28^th “Behavioral Approach to Language Assessment and Intervention for Children with Autism” – Marion K Salomon and Associates Conference – Suffolk County

We would recommend this opportunity for organizations who work with children with special needs. The rate for a ¼ page ad is $495, $795 for a half page and $1,395 for a full page. Please note that the deadline for this advertising opportunity is Wednesday, March 28.

If your business is interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Able is a newspaper that features products and news that pertains to people with disabilities, including a calendar of events, columns written by various experts and a variety of informative articles. The newspaper is mailed to a specific population that includes disabled individuals, their families, involved professionals, volunteers and other interested parties. It is also distributed to key locations that are frequented by this population. By advertising your business in the April, May and June issues, your advertisement will be distributed at the following events:

• April:
  • YAI’s Annual Conference — This annual conference on intellectual and developmental disabilities attracts an annual attendance of more than 3,000 people.
  • Adapted Sports, Recreation and Living Expo at Helen Hayes Hospital — This event will showcase an array of adapted sports and recreation opportunities, along with products and services designed to meet the needs of individuals with physical disabilities, senior citizens and caregivers.
  • JFK Health System Career Options Day — This event will focus on the latest career information for people with disabilities and the general public as well.
• May:
  • The Abilities Expo — The Show of Assisted Living Products and Services. This Expo is the #1 showcase of products, services and technology for people with disabilities.
• June:
  • Empire State Games for the Physically Challenged — This event is an Olympic-style competition for disabled youngsters. More than 15,000 professionals, parents, teachers, coaches and disabled adults are expected to attend.

By advertising in these issues of Able Newspaper, your ad will be seen and taken home by thousands of people with disabilities, their families and other professionals. You will also receive a free editorial in Able’s annual product and service guide. Don’t miss this opportunity to have thousands of additional readers see your ad and receive double the space at no extra cost to you.

These editions of Able Newspaper will also be distributed at many other showcases and new events are added every day. If your business is interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

The Jewish Press, America’s largest independent Jewish weekly newspaper, will publish its pre-Passover holiday’s “Where to Go” guide in its March 30, 2012 edition. More than 96,000 copies will be distributed nationally, including to the 85,000 Jewish families who live in the New York metro area. By advertising your business in this special edition, you can reach the families of 150,000 Jewish youngsters (grades K-12) from more than 200 Yeshiva Day Schools who will be looking for fun and entertainment during their vacation time. By advertising in this guide, your ad can reach an interested audience during a time when other attendance may be running low.

If your business is interested in advertising with The Jewish Press, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

The New York Knicks’ audience continues to increase with the team’s success and rising stardom of Jeremy Lin. Your business’ message can now reach an even wider audience by advertising on MSG during Knicks basketball games. Over the last several games, the Knicks are seeing a huge jump in ratings on MSG, compared to the early-season average. From February 4 to 11 alone, there has been a 150% increase in female audiences, ages 25 to 54 and a 43% increase in male audiences, ages 25 to 54. Overall, that’s a 67% increase in adult viewers, ages 25 to 54! Since the majority of this audience is made up of males, ages 25 to 54, we recommend businesses that are looking to target male viewers. Rates to advertise on MSG throughout Long Island, reaching approximately 10,950 households, are at $595.

If your business is interested in advertising, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.